Vogue + GQ + BOSN Online Shopping Night


Vogue and GQ Online Shopping Night events provided a successful model to create a larger event from a tested and proven concept.

This lead to the introduction of an overarching BOSN brand event, propose of which was to profile and leverage off multiple well recognised brand publications to open up the opportunity to reach a larger audience. Total revenue close to fulfilment with 304 retailers participating.

Biggest Online Shopping Night included Vogue, GQ, Kidspot, Delicious, InsideOut, Homelife and Best Recipes.

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Retailer package inclusions

  • Creation of listing/s on relevant brand section for event
  • x 1 editorial mention in an editorial collection on selected participating brand website, which details the retailer offer and link to the website
  • Social mentions on selected participating brand channels (x 1 mention on FB page, x 1 mention on Twitter/instagram feed created by editorial team for each brand)
  • Post event retailer report including event traffic for brand listing
  • Feature listing positions offered as an added extra

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