news.com.au

Native articles included a three tier offering of premium, standard and advertorial branded content.

Here is a sneak peak video at some of the Native campaigns showcased as a part of the..
Screen Shot 2018-06-30 at 3.58.58 PM

Projects managed at

Screen Shot 2018-06-27 at 11.34.14 PM

* access other articles in campaign by ‘more in this series’ at the bottom of each article

FundraisingFor_Logo_Black

movembberScreen Shot 2018-06-30 at 4.58.23 PM

thelott1

set4life

Screen Shot 2018-06-30 at 4.58.23 PM

Singapore tourism

singapore-eatingScreen Shot 2018-06-30 at 4.58.23 PM

simngapore

Screen Shot 2018-06-30 at 4.58.23 PM

visit-victoria-melbourne-logo

Screen Shot 2018-06-10 at 5.55.29 PM

Screen Shot 2018-06-30 at 5.09.47 PM.png

Screen Shot 2018-06-30 at 4.58.23 PM

Sekisui House

Screen Shot 2018-06-15 at 7.41.50 PMScreen Shot 2018-06-30 at 4.58.23 PM

Integrated sale products

Some integrated products produced included:

  • Bespoke interactive modules, sponsored content modules, shoppable catalogues, polls, editorial features and various quiz builds

Wellness quizScreen Shot 2018-06-30 at 4.58.23 PM

Product projects

  • Adhesive video on news.com.au article pages, to increase viewability on in article ads. To achieve this we implemented the adhesive video to appear in the right hand column on scroll on article pages
  • Article and Simple index page refresh across all sites
  • Adhesive leaderboard across all sites: top leaderboard logic will scroll down the page to disappear at half way
  • AB testing on news.com.au polar drivers

Training

My remit also included travel to Brisbane to train the Sales Integration and Production teams on the News Native products and processes:

  • 2 hour presentation to team of 9 on native products on offer, business rules and summary of process
  • Training one-on-one with sales integration on timelines
  • Half-day training with team of four producers and designers on building in DECK and WordPress
  • On going support to ensure team were able to execute critical paths and advice on issues faced while producing native articles
Advertisements